September Success:
The Blueprint for Filling Your Spaces
Master how to communicate and connect with parents to fill your spaces through marketing and sales strategies.
Empty Spots?
Stop Hiding, Start Selling Out
Feeling a little lost right now when it comes to sales & marketing?
Have Empty Spots but not sure how to them? Feeling stressed and worried each sales period?
This specialised course is not generic business advice.
This is a highly specific techniques and strategies for the baby and kids service sector. Designed for one exact purpose, getting parents to say "YES".
If you are not filling one spaces each term, then you could be leaving over €1000 each year on the table (based on 5 terms and running 2 programmes).
The marketing strategies and sales psychology triggers you will learn during this course are repeatable blueprints.
Whether you need to book out your baby massage classes, kids activity or weaning spaces. You can rinse and repeat this exact system whenever you need an influx of new bookings.
Course Content
** Delivered Online **
Offering
How to position your classes so parents feel like they'd be crazy to pass them up.
Monday, 22nd June @ 7:00 PM
Marketing & Advertising
A content strategy plan that does the heavy lifting for you with advertising techniques to help you fill your spaces.
Tuesday, 23rd June @ 7:00 PM
Sales
Understanding how parents think so you can close the deal without feeling "salesy."
Wednesday, 24th June @ 7:00 PM
What You'll Walk Away With
A locked in marketing plan for your upcoming term or service promotion period so you can actually enjoy your downtime during the summer or have a plan that you can follow if you are busy juggling extra classes during the summer.
The exact scripts to use when messaging parents.
A lifetime marketing system you can reuse to fill blocks, terms, and workshops all year long.
Confidence in yourself to be able to follow a plan to attract parents and sell without being salesy
Why Get ready for September Now?
The Competition is Fierce: New providers are entering the market. If parents can't find you they will book with someone else.
Retention is King: Winning a family in September often means securing that child for the entire year. Missing this window means fighting for bookings all year long.
Plan Ahead
Summer off or Running so much more that you chase your tail in September? Put a plan in place now.
Upskilling Time
Learning new skills and techniques in September won't fill your spaces in September. You need the skills and techniques now.
Allow parents to find you
While many of the baby and kids sector go silent for the summer, this gives you a great chance of being found and filling spots for September.
Systems Ready
If you don't have systems in place this gives you time to put systems in place.
Testimonials
"Incredible insights and lots of exciting ideas to add to our business strategies. So refreshing to talk to a business women who gets the children's class industry"
Sensory Play Studio
Annabel is so lovely and helpful and I found her mentorship invaluable! I went from really stressing about filling classes to selling out my last term thanks to some really handy tips from Annabel. She has also been available to me to run ideas by and give advice which I have really appreciated. I'd definitely recommend Annabel's services
Music 4 Tots
"Annabel knows exactly what needs to be done to take your business onto the next level. It is very difficult to know who to trust but l can honestly say Annabel is passionate about what she does and this is evident in her work."
5LL
FAQs
Don't worry! While attending live gives you the chance to ask questions directly, all sessions will be recorded and replays will be sent straight to your inbox so you won't miss a thing (for non Club Members - the replays will be available for 2 months)
Yes, 100%. While the specific needs of a parent booking a newborn baby massage class are different from a parent booking a gymnastics class or a play therapy session, the underlying psychological sales triggers and marketing systems are exactly the same.
This Programme and the Valuable Classes Business Club are open to all service businesses that are targeting parents. The sales and marketing strategies can be used across class businesses as well as play therapy, activity providers, lactation/sleep consultants.
Not at all! While getting ahead of the next immediate term is an excellent target right now, the core marketing principles, AD strategies, and sales techniques taught can be used any time of the year.
You will use these exact frameworks to launch winter blocks, camps, special promotions, and everything in between.
It is a tool for life.
As Ireland’s only certified kids’ activity strategist, I live and breathe this industry. The frameworks you’ll learn are tried, tested, and tailored purely for targeting parents, not corporate clients.
Yes, The Business Club Is open for new members until the 28th June 2026. The Next In Take will be at the end of August. If you wish to join the Valuable Classes Business Club now you will get the September Success: The Blueprint to Filling your Spaces series included in your membership. (Saving you €100)
Find our more about the Valuable Classes Business Club
Reduce the stress of filling spaces
Have a clear Blueprint you can use time and time again
Meet your Host: Annabel Russell
I am Ireland’s first and only certified strategist specialising exclusively in the baby and kids' activity sector.
I know exactly what makes modern parents click "book," what keeps them loyal.
I am the Founder of TotsSpots.com, Ireland's only dedicated platform for baby, toddler and kids groups in Ireland. In that first year in business, I received multiple finalists nominations and picked up two business awards.
I have be named in the 40 Women to Watch in the Business In Ireland 2026
Select Your Package Now
If you join our Valuable Classes Membership today, this €100 course is included completely FREE.
September Success: The Blueprint to Filling Your Classes
Irresistible Offer
Marketing & Advertising
Sales Psychology
€
100
Valuable Class Business Club
*Pay in Full *
September Success: The Blueprint to Filling Your Classes Course (Included saving you €100)
Access to Training Portal
Monthly Masterclasses
Monthly Power Hour
Community Facebook Group
Discounts on private Coaching
Discounts on Events
Visibility Opportunities with Tots Spots
Get 2 months for free (saving €58)
€
290
€290 for the Year
€24.16 per month/billed annually
This is a rolling yearly subscription
Valuable Class Business Club
*Pay Monthly*
September Success: The Blueprint to Filling Your Classes Course (Included saving you €100)
Access to Training Portal
Monthly Masterclasses
Monthly Power Hour
Community Facebook Group
Discounts on private Coaching
Discounts on Events
Visibility Opportunities with Tots Spots
€
29
This is a rolling subscription with a minimum 1 year contract.
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